Pondering whether Trout and Ries, Steele and Martin Lindstrom will be upset that I wrote a book to fill in the gaps between their great works and the rampant progression of communication convergence available now to marketers. I think if I recommend my readers to buy their books they’ll be happy with me and embrace the concept of neuromarketology and our new book Brain Branded.
The new science of neuromarketology is the innovative method of harnessing marketing’s new found power. Business, marketing and creative strategies as well as communications technologies have converged and combined to deliver amazing results- but few who try are successful, effective or can repeat their successes.
This book will give you the tools you need to harness the power of the Google generation. To reach your targets and leverage your brand, products and services into the new “long tail” economy. This book simply unwinds the methodology of leveraging your brand economically and efficiently to achieve market share in the dog eat dog environment of marketing in the new economy.
Written by industry professional Brian Fabiano, he spells it out in easy-to-understand language how to plan, build and implement integrated multichannel marketing. This book is an intimate look how to incorporate and advance the tried and true concepts of Trout and Reiss while harnessing the aggregate power of database marketing, dialogue marketing, personalized variable messaging; event, trigger and transactional marketing; push and pull marketing, PR, branding, positioning, conventional advertising; and all technologies that promote or utilize advancing personalized communications, integrated across multiple marketing media/platforms.
Harness the power of brand and positioning is half the battle. This book takes off from the plan and shows you how to map your brand attributes directly to these new divergent markets. Doing this right the first time is critical to your business, its future growth and your success. With more than 20 years of marketing and advertising experience as president of one of the largest agencies in the Southwest, Brian’s background and his groundbreaking development of this new science have helped clients all over the country begin to change the way they think about branding and the human brain. Join the revolution and apply neuromarketology to your business and learn how to reap the benefits!