I’ve decided to put out a little teaser to the book. Below please see the introduction to Neuromarketology: The Harnessing of Converging Technologies, Diverging Audiences and Splintering Media Channels to Create Hyper-Relevance and Unprecedented ROI. Hope this wets your appetite…
Sometimes, industry environments and technology combine to offer evolutions that break through the standards and the results of conventional, best practice thinking. Take, the facsimile machine or cellular phone for example. They were evolutions of existing accepted processes and technology. The fax was an extension of copier technology and the cell phone was an evolution of 100-year-old technology that had not moved forward in years. They both were game changers.
Neuromarketology and the resulting new marketing capabilities described in this book are similar. The fax and the cell phone took a few years to penetrate the mainstream. So will this new hybrid of dynamic integrated and personally relevant one to one, database neuromarketing. The innovations brought on by the convergence of new and old communication platforms, new protocols, more bandwidth, automated data mining, dynamic analytics and the explosion of new and emerging consumer communication channels, multiplied by individualized personal communication devices are paving the way to extraordinary return on marketing investments. The marketers that know how to utilize the customers’ own interactions and typically siloed information in real time are harnessing the true power of this evolution.
Significant market share goes to the early adopters. Just like desktop publishing or the advent of the Internet, there will be early adopters, majority adopters and late adopters. Practicing the methodology in this book will provide rocket fuel to your marketing efforts just like the Internet has done. In addition, there is no stopping this breakthrough in communications and neuromarketing methodology. Everyone will be doing it this way in a few years;just as by the year 2000, everyone was getting on the Web. Those firms who understood with clarity the changes in the marketing landscape because of the advent of the Internet were clear winners. They grabbed the best URL’s, they made swift and efficient gains in market share. They created brands which overnight eclipsed brands that had dominated for decades. Small companies ate up the big ones who were slow to adopt.
This book and the resulting thinking and technology it links together are your opportunity to see what is developing and adopt a neuromarketing methodology that has proven to generate a three to one return on your investment and consistently superior results over conventional marketing best practices. That’s more sales, more loyalty and a higher return on your marketing investment. This is a value equation that no one can stop. It is win/win. So, read on and learn how Neuromarketology can give your marketing wings.
Time to say some thank yous to those who made this Neuromarketology book possible…
First of all, I would like to thank the team at FabCom and their tireless work in utilizing new emerging one to one technology, and for putting up with my insistence on finding a better way to accomplish the process of 1 to 1 neuromarketing. Thank you for building the pathways between the best available to the industry and the idea of what could be. You were determined to find the alternatives to settling for what the industry settles for, what customers settle for, and what manufacturers and software developers settle for.