SCOTTSDALE, Ariz. – (November 8, 2010) – In today’s tumultuous marketing landscape, the tried and true is obsolete. In response, you can chase the latest trend, or find the comprehensive roadmap that reveals not only near-term opportunities, but the keys to long-term market share dominance. In Neuromarketology: Harness Converging Technologies and Diverging Audiences to Create Dynamic One to One Marketing and Astonishing ROI, veteran marketing innovator, Brian Fabiano, presents new methodologies that are defining marketing excellence in the new economy.
This incisive work has already sold out its first two printings, illustrating the need for new and innovative answers to today’s marketing challenges and opportunities. Are you fully knowledgeable about the new technologies and methodologies that are revolutionizing marketing? Does your team know how to harness converging technologies and diverging audiences to generate hyper-relevance? This book introduces a breakthrough in dynamic marketing called Neuromarketology™. Neuromarketology aligns classical branding and positioning strategies with leading-edge technologies, the explosion of new media channels, and the ever-more-demanding consumer mindset to empower marketers to soar on the currents of the Google era, rather than being blown away by them.
Based on first-hand experience at the leading edge of the industry, Fabiano provides a clear perspective on the new marketing landscape and step-by-step guidance on leveraging its unique opportunities. Traditional approaches can leave you bleeding market share on a regular basis. Today’s conditions demand a true dialogue with your audiences. Neuromarketology supports a highly precise, dynamically-driven target segmentation that allows you to address every customer and prospect dynamically, individually and relevantly, in a fully-automated, efficient end-to-end process. The results will transform your business and your brand.
About the Author
Brian Fabiano is the Founder of FabCom, a strategic integrated marketing agency known for its specialties in dynamic one to one multi-channel, cross channel database and trigger marketing. Brian has an extensive history of innovation. He deployed one of the first Macintosh publishing systems in the Southwest in the 80s. A few years later, he pioneered the development of HD publishing processes and was at the vanguard of Internet acceptance, leading brands, big and small, to Internet adoption and online brand development in the early 90s. Currently, Brian is leading the industry in its next tipping point, Neuromarketology, the application of dynamic segmentation and automated cross-channel one to one marketing.
FabCom’s leading methodology of one to one marketing has been republished by 220+ media outlets. Here are some of them:
The Business Journals
Virtual Press Office
WAVE 3 News