Scientists have been studying the brain for hundreds of years. The most recent studies in brain science and psychology have provided marketers with a way to understand the role of emotion within the decision-making process. This new frontier is neuromarketing. Neuromarketing enables the correct structure and content of marketing messages to appeal to and work with decision process within the brain to influence a viewer/reader in a certain direction. One aspect of Neuromarketology is the ability to segment audiences and effectively reach and communicate with them relatively. Neuromarketing isn’t a new fad, it’s a cutting-edge means of providing 1 to 1 marketing to your customers. By combining the power of neuroscience and clinical psychology, marketers are creating marketing campaigns that can be individualized for each member of your customer base.
Instead of being victim to splintering media platforms like Google and Facebook, you can harness them, and use them to their greatest potential. 1 to 1 marketing gives your business the advantage when competing against other businesses that use standard marketing strategies. In fact, by studying the responses of your segmented target audience to a variety of questions and stimuli, we can interpret how they will respond to or think about your brand, products, or services at an individual level. This allows us to create hyper-relevant messages to each target audience member.
By harnessing fragmenting media channels, divergent audiences, and cutting-edge technologies, you can create a 1 to 1 marketing plan that will increase your return on investment to unmatched levels. This new combination of clinical psychology and neuroscience applied to marketing is creating a revolution in the marketing industry. Neuromarketology is fully automated, dynamically driven, and helps you target each of your prospects and customers on a very personal level. Neuromarketing strategy and techniques are being combined within standard marketing practices, which are opening up new opportunities within a tough economic landscape.
When you revisit the proverb, “Birds of a feather (don’t always) flock together,” you understand the concept behind neuromarketing. It addresses individuals, not groups of people, and identifies where these similarities and differences are at the individual level. This data allows you to create a marketing campaign that will persuade your target audience on a one-to-one basis. This cutting-edge marketing methodology helps provide quantifiable sales that will increase your ROI. Why use marketing methods that are outdated when you can use Neuromarketology to transform your marketing campaigns into highly-targeted advertising missiles?
The question on many business owners’ minds is, “What is neuromarketing?” Exploring the brain of the consumer. The answer is as simple as that. Of course, most of you probably won’t settle for an answer like that. Savvy marketers want to know the details. If that’s the case, you’ve come to the right place.
During the early ’80’s, Pepsi ran a marketing campaign that pitted Pepsi versus Coca-Cola in a blind taste test. Random consumers were asked to choose which soda they liked best while they were blindfolded. Despite the fact that people invariably chose Pepsi, it did not become the dominant soft drink on the market.
A neuroscientist named Read Montague wondered why, so he developed a test that once again pitted Coke and Pepsi against each other. This time, though, participants were hooked up to an MRI while they tested each product. The results were about a 50/50 split between the two products. However, when participants were told that they were drinking Coke, over 75% of them said they liked it better.
What was more intriguing was the fact that when participants were told the soda they were drinking was Coke, their medial prefrontal cortex started firing. Montague theorized that their brains were focusing on the brand and overriding the actual taste of the product. This was the beginning of the study of neuromarketing.
Like Montague, marketers want to figure out what makes consumers tick. Understanding what goes on in a consumer’s mind and the psychological responses that a consumer has to a product or brand is the whole point of neuromarketing. Exploring the brain of the consumer is at the crossroads of clinical psychology, neuroscience, and marketing.
As a businessperson, you probably want to know what makes your customers tick, too. You’re interested in how to sell more of your products or services, and create brand loyalty. Neuromarketing is a 1 to 1 marketing strategy that can help you develop highly targeted, personalized marketing programs for your customers and potential customers. It brings together the best of converging technologies and utilizes all forms of media in order to provide hyper-relevant marketing communication to your target audience. In return, you receive unparalleled ROI.
Neuromarketing has helped many businesses gain a strong foothold within the realm of marketing to their customers on a 1 to 1 basis. Isn’t it about time that your business began harnessing the power of this amazing marketing strategy?
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