Scientists have been studying the brain for hundreds of years. The most recent studies in brain science and psychology have provided marketers with a way to understand the role of emotion within the decision-making process. This new frontier is neuromarketing. Neuromarketing enables the correct structure and content of marketing messages to appeal to and work with decision process within the brain to influence a viewer/reader in a certain direction. One aspect of Neuromarketology is the ability to segment audiences and effectively reach and communicate with them relatively. Neuromarketing isn’t a new fad, it’s a cutting-edge means of providing 1 to 1 marketing to your customers. By combining the power of neuroscience and clinical psychology, marketers are creating marketing campaigns that can be individualized for each member of your customer base.
Instead of being victim to splintering media platforms like Google and Facebook, you can harness them, and use them to their greatest potential. 1 to 1 marketing gives your business the advantage when competing against other businesses that use standard marketing strategies. In fact, by studying the responses of your segmented target audience to a variety of questions and stimuli, we can interpret how they will respond to or think about your brand, products, or services at an individual level. This allows us to create hyper-relevant messages to each target audience member.
By harnessing fragmenting media channels, divergent audiences, and cutting-edge technologies, you can create a 1 to 1 marketing plan that will increase your return on investment to unmatched levels. This new combination of clinical psychology and neuroscience applied to marketing is creating a revolution in the marketing industry. Neuromarketology is fully automated, dynamically driven, and helps you target each of your prospects and customers on a very personal level. Neuromarketing strategy and techniques are being combined within standard marketing practices, which are opening up new opportunities within a tough economic landscape.
When you revisit the proverb, “Birds of a feather (don’t always) flock together,” you understand the concept behind neuromarketing. It addresses individuals, not groups of people, and identifies where these similarities and differences are at the individual level. This data allows you to create a marketing campaign that will persuade your target audience on a one-to-one basis. This cutting-edge marketing methodology helps provide quantifiable sales that will increase your ROI. Why use marketing methods that are outdated when you can use Neuromarketology to transform your marketing campaigns into highly-targeted advertising missiles?
When I published, “Neuromarketology” last year, I noted throughout the book that the revolution of 1-to-1 interactive marketing communications and channels was not only moving swiftly, it was actually accelerating. It turns out my observation was far more true than even I thought!
As an example of how fast things are changing, I created this possible future scenario in the book:
“Going forward, more and more marketing conversations will take place electronically, but will be powered dynamically. Not only will convergence continue its hypersonic pace, but more and more people will become hooked on using electronic devices as generations mature, offering even more opportunities for connecting with them.
“Consider a toddler who walks into the den and sees a KindleTM laying next to her father’s chair. She walks up to it, points and says, “Daddy’s book.” To her that’s what a book is. She may also call printed books “books” as well, but she’ll never have to get used to the new concept of an electronic reader – it’s already part of her reality paradigm.”
Then came this recent article from the San Francisco Chronicle newspaper website, with an accompanying YouTube video:
Baby can’t get magazine to work like iPad (video)
Old media crybabies will find something new to shed tears over in this clip of a 1-year-old trying to use a magazine as if it were an iPad. The tot pokes and swipes at the glossy pages, hoping they’ll respond in some way. Instead they just sit there, dull and lifeless. Not unlike a dead tree. The girl looks at the camera in frustration and seems to think the old-school publication is as useful as a bad case of diaper rash. Then her parent hands a shiny, interactive iPad. She goes nuts, manipulating the screen with both hands and making ecstatic guttural noises.
“Neuromarketology” made the prediction, now see the early-arriving reality here on You Tube: