SCOTTSDALE, Ariz. – (November 8, 2010) – In today’s tumultuous marketing landscape, the tried and true is obsolete. In response, you can chase the latest trend, or find the comprehensive roadmap that reveals not only near-term opportunities, but the keys to long-term market share dominance. In Neuromarketology: Harness Converging Technologies and Diverging Audiences to Create Dynamic One to One Marketing and Astonishing ROI, veteran marketing innovator, Brian Fabiano, presents new methodologies that are defining marketing excellence in the new economy.
This incisive work has already sold out its first two printings, illustrating the need for new and innovative answers to today’s marketing challenges and opportunities. Are you fully knowledgeable about the new technologies and methodologies that are revolutionizing marketing? Does your team know how to harness converging technologies and diverging audiences to generate hyper-relevance? This book introduces a breakthrough in dynamic marketing called Neuromarketology™. Neuromarketology aligns classical branding and positioning strategies with leading-edge technologies, the explosion of new media channels, and the ever-more-demanding consumer mindset to empower marketers to soar on the currents of the Google era, rather than being blown away by them.
Based on first-hand experience at the leading edge of the industry, Fabiano provides a clear perspective on the new marketing landscape and step-by-step guidance on leveraging its unique opportunities. Traditional approaches can leave you bleeding market share on a regular basis. Today’s conditions demand a true dialogue with your audiences. Neuromarketology supports a highly precise, dynamically-driven target segmentation that allows you to address every customer and prospect dynamically, individually and relevantly, in a fully-automated, efficient end-to-end process. The results will transform your business and your brand.
About the Author
Brian Fabiano is the Founder of FabCom, a strategic integrated marketing agency known for its specialties in dynamic one to one multi-channel, cross channel database and trigger marketing. Brian has an extensive history of innovation. He deployed one of the first Macintosh publishing systems in the Southwest in the 80s. A few years later, he pioneered the development of HD publishing processes and was at the vanguard of Internet acceptance, leading brands, big and small, to Internet adoption and online brand development in the early 90s. Currently, Brian is leading the industry in its next tipping point, Neuromarketology, the application of dynamic segmentation and automated cross-channel one to one marketing.
FabCom’s leading methodology of one to one marketing has been republished by 220+ media outlets. Here are some of them:
The Business Journals
Virtual Press Office
WAVE 3 News
View the full article, “Savvy Print Providers Help Colleges Reach Potential Students with a Personal Touch”, on Marketing Powers Activate!: http://marketingpowersactivate.com/2010/08/savvy-print-providers-help-colleges-reach-potential-students-with-a-personal-touch/
Excellent post on multimedia personalized communications, Shelley!
If I may, I’d like to add my perspective as a former printing company owner and the principal of a leading integrated marketing firm in the Southwest that is deeply committed to the future of one-to-one, cross-channel, personally-relevant marketing. In addition, our firm has a decade-long track record of success in targeting, reaching and communicating effectively with college-bound students. I think it’s important for the new technology early-adopters in the printing community to understand how partnering with the right strategic marketing firm can deliver tremendous benefits:
Improved results for printers and their clients
• Increased, Faster ROI from technology investments
• Increased efficiency through automation
• Progress from just “personalized” to hyper-relevant, real-time interactive, ROI-driven neuromarketing communications
In my new book, Neuromarketology: Harness Converging Technologies and Diverging Audiences to Create Dynamic One-to-One Marketing and Astonishing ROI, we introduce a new methodology of dynamic marketing called, Neuromarketology™. It is the study of reactions driven from the core brain based on the exposure to specific neuromarketing messages, imagery, and timing. It’s the science of knowing the emotional connection points for each of your target audience’s individual members and applying the methodology of configuring your marketing messages to connect your brand attributes with each target audience member in the most relevant manner for that specific target. It’s highly precise, dynamically-driven target segmentation that allows your clients to address every customer and prospect individually and relevantly — not just as a part of a large-slice demographic segment – in a fully-automated, end-to-end production and distribution system.
When deploying this new methodology, we use “brand mapping” to pinpoint those brand attributes that viscerally move the mind of your individual consumers across a range of segments, on a legitimate, one-to-one basis. Once you make this paradigm shift, the methodology that cascades from Neuromarketology enables ongoing communication through a dynamic one-to-one dialogue with target customers in the place and manner of their choosing.
Whether it’s a print piece for a senior at home, a text message to a teenager, or a robust online offer for a Baby Boomer, the point is, they pick the brand attributes, time, and channel through which they most want to interact.
Now, integrate the multiple marketing channels available today from TV’s new interactive capability, social networking, interactive online portals, the proliferation of interactive, real-time, connected personal communication devices, and beyond. These are amazing two-way dialogue platforms through which a client’s brand can directly interact with individual consumers. You can leverage all these media including Facebook, blogs, offline event communities, and whatever media channel is coming next, to carry dynamic, database-driven communications directly to each recipient in a client’s dynamically segmented audiences the way they want to receive them.
Neuromarketology will show printers how to align classical branding strategies with current conditions in order to maximize every facet of your client’s brand. You also learn how to leverage emerging technologies, including database, dialogue, and personalized variable capabilities, to achieve true one to one communications. And learn to deploy in all existing and emerging communication channels to create ultra-personalized relevancy. Based on first-hand experience at the leading edge of the industry, this book provides a clear perspective on the new neuromarketing landscape and step-by-step guidance on leveraging its unique opportunities.
To review a comprehensive case study of a college recruiting campaign employing this new technology, please visit www.FabComLive.com. Once you enter the site, click on “Brain Food” at the top right of the page and then select “Building the Alpha Geek Nation.”
As a former leading printing company owner, and now piloting a leading integrated marketing agency specializing in variable content development and dynamic sales funnel creation, I would be happy to answer any questions about Neuromarketology and how it can dramatically improve your results and Return-on-Investment for cross-channel, cross-media, variable marketing. Just email me at email@example.com.
7819 E. Greenway Rd. – Suite 5
Scottsdale, AZ 85260