Neuromarketology provides a clear perspective on the new
dynamic marketing landscape and step-by-step guidance on
leveraging the unique opportunities of neuromarketing.
Harness Converging Technologies and Diverging Audiences to Create Dynamic One to One Marketing and Astonishing ROI.
This book defines a new dynamic neuromarketing methodology that enables you to soar on the currents of the Google era, rather than being blown away by them. Gain a clear perspective on the new dynamic marketing landscape in which we find ourselves. Understand why existing best practices are now failing to deliver reliable results, and what is to be done about it.
For several years, neurology labs have been abuzz with studies on how the human brain responds to marketing and the possibilities for what is now being called neuromarketing. While neuromarketing is a new and powerful concept, it’s not the complete answer to marketing success. What has been lacking is the systematic application of neuromarketing to real world marketing challenges. Brian Fabiano’s book finally closes the loop from the science of neuromarketing to increased ROI. He takes readers step-by-step through the application of neuromarketing via a dynamic one-to-one automated marketing workflow. Neuromarketology is neuromarketing supercharged by hyper-segmentation of target audiences combined with an automated creative/production system that delivers the right message to the right person, at the right time on the right platform to optimize recipient relevance and, therefore, ROI.
In a lucid, step by step manner, the book outlines the dynamic one to one paradigm that is emerging, and how marketers can reposition to win big in this new environment…
or be rendered obsolete by it.
Understand how to align classical branding strategies with current conditions in order to maximize every facet of your brand. Learn how to leverage emerging technologies, including database, dialogue, dynamic segmentation, neuromarketing and personalized variable capabilities, to achieve true, dynamic one to one communications. Gain insight on creating ultra-personalized relevancy by deploying in all existing and emerging communication channels.
If you care about the real bottom line impact of your marketing, this book is a must-read.